Trust the process.

Good brand strategy requires a deep dive into the history of the business and how the brand experience and communications connects with customers, employees and communities.

My work follows this process.

  • 01 Diagnosis

    Developing a robust understanding of where current brand equity lies, including key gaps and strengths.

    • Heritage & documentation

    • Desktop research

    • Discovery workshops

    • Stakeholder interviews

    • Perception survey

  • 02 Strategy

    Defining and articulating the core ideas that will drive the brand and will build a connection with stakeholders.

    • Definition workshops

    • Positioning & narrative

    • Purpose & values

  • 03 Execution

    Identifying the key tactical initiatives that will help the business drive awareness, preference and advocacy.

    • Content creation

    • Campaigns

    • Employee engagement